Dream Chicago

Dream Chicago engaged Laura’s involvement from its initial launch at Chicago’s Fulton Street Collective and the inaugural ‘Dream Studio’ on through it’s significant growth and expansion. This non-profit was established to create joyful and surprising arts opportunities for youth throughout Chicagoland, encouraging them in pursuit of their dreams. Some of its current reach includes hosting Master Classes and Dream Camps, as well as dream space in the Chicago Public Schools, recording studios and social service organizations.

The brand design reflects the love for the city of Chicago, both in the colors and elements repeated from the Chicago flag. It also reflects the values of freedom, joy and experimentation that the organization encourages those they meet and serve. Laura created distinct branding and designs that became part of non-profit marketing, conferences, workshops and school activations. Pieces involved brochures, t-shirts, stickers, pins, journals, signage, presentations, guides and Laura coordinated all aspects of those from design to communication to production and implementation and often included engaging local artists.