LivNow launched a nationwide relocation business and hired Laura to develop a distinctive new brand and marketing materials to introduce their company to the senior space. LivNow partners with senior living communities and estate management firms nationwide, providing families peace of mind with relocation and transition support as they navigate next steps. The brand needed to be clean so as not to overpower the partner logos that would often accompany it in offerings, and Laura designed the LivNow family of logos with this in mind.
They have continued to engage her as they expanded, including the imminent launch of their sister brand, LegacieNow. Laura has been involved in the development of the whole branding system, marketing pieces, online presence and family brand expansion while coordinating with the company leadership, employees, contractors and vendors.