Diamond Insight Conference Materials

Laura was lead designer and creative director for the Diamond Insight Chicago/San Francisco conference on digital expansion. Diamond sought an invitation that would immediately grab attention and stand out from similar conferences suddenly springing up – so each invitation was designed to be assembled and mailed in a small manilla envelope with stickers and unique printed postcards inside. The x-ray theme highlighted their intention to go beyond simple digital appearances to dive deeply into the crucial workings of the digital marketplace. The conference brand design also included logotypes for Chicago & San Francisco, emphasizing those locations because of their prominence to the digital expansion. Laura designed and oversaw correlating materials for the conferences, including sourcing and designing metal container clipboards, writing utensils, signage and distinctive journals.

Segura Inc., Chicago