This 160-page hardcover Mongoose Pro Bicycle Catalog was designed not only to highlight the entire Mongoose cycle line, but also as a usable guide for enthusiasts. The front half of the catalog included bicycle photos, line details and whimsical travel themes. The second half was designed to be practical and useful, including a section for records, journals, and statistics.
Laura took the entire project from early concept and design to image sourcing, detailed implementation of all products, ongoing client coordination, and final on-site overseeing of print production.
Segura Inc., Chicago