NathanMortgage

Nathan Beauchamp wanted his business identity to stand out in a sea of same that is the mortgage industry. From the friendliness of the name itself to the bold color palette and imagery, Laura created a memorable presence both in the office and online. New clients and customers immediately knew they could anticipate strong support and confident action from Nathan and his team. NathanMortgage branding stood out everywhere, from the bike races they sponsored to the virtual spaces where we grew their website to the SEO leader in their area of Denver.

Laura created the identity to reflect the popular mid-century modern style homes common in NM’s targeted areas of Denver, and to distinguish itself from the traditional home icons of many mortgage brands. Both city and mountain imagery was used in many pieces, highlighting the local love of Denver-area inhabitants for both urban and outdoor lifestyles. Pops of red were also used to create a modern, memorable vibe that set them apart from other broker competition. Laura designed all materials and maintained the vision while coordinating production with the NM leadership, realtor partners, agencies and vendors.