Vivoblu CORE Filter Marketing

This 10-page marketing piece was designed to promote Vivoblu’s CORE family filter, a new system designed to provide clean water for larger families for longer periods of time. This technology is vital to developing countries where clean water can be scarce, and the understanding of the new system and communicating its value clearly was critical to this project.

The goal was to simplify the information so that the benefits could be easily understood and reach the people who need these filter systems the most, as well as gathering support and building distribution through established non-profits. The filtration system was explained through clean colors and type alongside infographics, diagrams and product photos.