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Author: resolutioncrea

Swatch Loomi Las Vegas

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For Swatch’s limited-edition Loomi Las Vegas watch, Laura developed an original product concept that transformed early electroluminescent technology into a vivid, cohesive visual experience. Pressing the crown illuminated the entire dial—an interactive detail echoed through a casino-inspired motif, rich color palette, and custom matching straps. From the face and packaging elements to the considered product details, the design demonstrates Laura’s ability to build a distinct brand identity that carries through every touchpoint, balancing playful storytelling with refined product design.

Vivoblu Clean Water

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Iris Indie International

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For Iris Indie International, Laura created a flexible brand identity for an independent film studio built around distinctive storytelling. The logo was designed to work seamlessly across print, digital, and cinematic title sequences, giving the brand a recognizable presence wherever audiences encounter it. Paired with a bold, adaptable visual system and a diverse film-poster lineup, the identity reflects Iris’s expanding role in distribution, production, and finance—while championing award-winning films and original voices.

Logos 2

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HomeCare Advocacy Network (HCAN)

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Brand design and ongoing creative direction for an emerging broker in the home care advocacy space. The design was implemented when the organization had zero locations and expanded to more than 50 international locations, plus white-label branded franchises across the United States. Creative direction across multiple states and agencies conveyed distinctive values of joy, connection, and intentional living in a field often defined by similarly grim, resigned trajectories. The target market was middle-aged daughters who are caregivers, and messaging shifted significantly to appeal to them.