For Swatch’s limited-edition Loomi Las Vegas watch, Laura developed an original product concept that transformed early electroluminescent technology into a vivid, cohesive visual experience. Pressing the crown illuminated the entire dial—an interactive detail echoed through a casino-inspired motif, rich color palette, and custom matching straps. From the face and packaging elements to the considered product details, the design demonstrates Laura’s ability to build a distinct brand identity that carries through every touchpoint, balancing playful storytelling with refined product design.
Independent Mortgage Brokers, Inc. (IMB™) engaged Laura Jennison to build a brand system that could scale with the business while preserving the individuality of the brokers it supports. What began as a four-partner startup grew to more than 100 brokers within five years, becoming Colorado’s largest independent mortgage brokerage.
Laura created the IMB™ identity as both a distinctive master brand and a flexible white-label framework for brokers operating under the IMB™ umbrella. Her work established a consistent visual language across brand identity, stationery, promotional collateral, digital marketing, website design, social campaigns, advertisements, internal systems, and broker-facing materials.
As the brand evolved, Laura continued to provide creative direction across the customer and broker experience—from homepage storytelling and recruitment messaging to team imagery, niche-product materials, event assets, social content, and onboarding communications. She emphasized authentic IMB people over generic stock photography; clear, action-oriented messaging; consistent use of the primary IMB™ logo; and thoughtful hierarchy so the strongest benefits are immediately understood.
The result is a unified, adaptable brand that communicates IMB™’s community, independence, and operational support while giving individual brokers room to maintain their own identities.
Design work for Dan Lok’s brand and subsidiaries, including conference materials, presentations, award designs, image ad campaigns, training materials, website design, digital materials, and YouTube thumbnail design. The channel grew from 800,000 subscribers to almost 5 million subscribers.
